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Tag: business relationships

Lien: The Concept of “Face” in Chinese Culture

Don Halbert -
The Chinese aversion to self-assertion is well-illustrated by the concept of Lien, or “Face”. Lien refers to the many...

Lien: The Concept of “Face” in Chinese Culture, Part 2

Don Halbert -
It’s difficult for an American to understand the Chinese concept of Face because we really have no equivalent in...

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